Websites, WhatsApp ordering, ads, social and creators, set up so that interest becomes a message, a booking or a sale, and every shilling is accounted for.
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A counter, not a brochure.
Your website is where interest turns into a message, a booking or an order. We build WordPress sites that answer the buyer’s questions first, put WhatsApp and M-Pesa where the thumb is, and load on mobile data.
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Let customers order where they already talk.
Most customers would rather send a WhatsApp message than fill in a form. A WhatsApp ordering flow on the official WhatsApp Business platform can show a menu or catalogue, take an order, confirm the total, take payment by M-Pesa or card where supported, and hand anything unusual to a person.
We scope each flow with you first: what customers ask, what can be automated, and what should always reach a human.
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Every shilling accounted for.
Meta, Google, TikTok and X campaigns, set up with conversion tracking before money is spent, then reallocated as the numbers come in. Reports in plain English: what it cost, what it brought in, what we would change.
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Creators who fit the brief, and the brand.
Influencer marketing in Kenya has matured fast. Brands now work with creators on TikTok, Instagram, X and YouTube for launches, awareness campaigns, recruitment drives and public information campaigns. The opportunity is real — creators often have more trust with their audience than any ad — but so are the risks: mismatched creators, inflated followings, unclear deliverables, and posts that land badly in a heated news cycle. An influencer marketing agency exists to manage those risks and make the spend accountable.
1. Objectives and audience. We start with what the campaign must achieve and who it must reach — by location, age, interests and language — before we look at any creator.
2. Sourcing and vetting. We shortlist creators whose audience fits, then check recent insights (reach, audience location and age where shared), engagement quality, comment authenticity, past brand work and anything in their history that could create a reputational problem. Our free engagement rate calculator is one of the quick checks we use.
3. Briefing. A clear brief covers the message, mandatory points, things to avoid, disclosure, timelines and usage rights — while leaving creators room to speak in their own voice, which is why audiences listen to them in the first place.
4. Negotiation and contracting. Fees, deliverables, revisions, exclusivity and usage rights are agreed in writing. Our influencer rate calculator gives you a transparent starting point; real fees depend on the creator and the scope.
5. Approvals and brand safety. Content is reviewed against the brief before posting. During the campaign we monitor sentiment and are ready to adjust timing, creators or messaging if the public mood shifts.
6. Reporting. We collect results from each creator, track links and codes, and report on reach, engagement, clicks and conversions where measurable — along with what we would do differently next time.
Large creators bring reach quickly. Smaller creators often bring tighter communities and a stronger fit with a specific niche, location or profession. Many campaigns combine a few larger voices for visibility with a group of smaller creators for depth and conversation. We recommend a mix based on your goal and budget rather than follower counts alone.
Our founder has managed creator campaigns across TikTok, X and Instagram for major Kenyan and international brands in his previous role as Head of Campaigns at one of Kenya’s largest digital news publishers, including national deadline-driven campaigns where creator selection and tone had to be adjusted in real time. See about Ananke Digital.
Influencer content works best when it is part of a wider plan. We coordinate with social media management so your own channels amplify creator content, and with communications & PR when a campaign touches sensitive topics.
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Social media
Audiences are built daily.
What social media management should include
Social media management is more than posting. Done properly, it is a system: a strategy that says who you are talking to and why; a calendar that turns that strategy into content; production that makes the content worth stopping for; community management that answers people quickly and sensibly; and reporting that shows what is working. A social media management agency in Kenya should handle all five — or be clear about which parts you will own.
Choosing platforms for Kenyan audiences
Every platform has a different job. X is where news, opinion and public conversation move fastest, and where brands can be pulled into trending topics — for better or worse. Facebook still reaches broad audiences, including outside Nairobi, and remains important for community groups and older users. Instagram suits visual products, lifestyle and retail. TikTok rewards native, entertaining short video and can reach audiences who ignore traditional ads. LinkedIn is the place for B2B, recruitment and thought leadership. WhatsApp — through channels, groups and the Business app — is often where interest turns into a conversation and a sale.
We usually recommend doing two or three platforms well rather than spreading thin across all of them. The right mix depends on your customers, not on what is fashionable.
Our approach to social media management
Strategy and positioning. We define audiences, content pillars, tone of voice and the business outcome each platform supports — awareness, enquiries, recruitment or reputation.
Content calendar. A monthly plan built around your business moments and Kenyan calendar moments, with room for reactive content when something relevant trends.
Production. Graphics, carousels, short-form video and copy, built from brand-consistent templates so quality stays high without slowing you down.
Community management. Replying to comments and DMs, moderating, and escalating sensitive issues using an agreed protocol — so a complaint does not become a crisis. Our communications & PR team handles anything that needs a formal response.
Reporting. A monthly dashboard covering reach, engagement, follower growth, link clicks and — where tracking allows — enquiries and sales. You can check your own numbers any time with our engagement rate calculator.
Organic, paid and influencer — working together
Organic content builds trust and a library of proof. Paid social puts the best of that content in front of the right people at scale. Influencer partnerships add credibility from voices your audience already follows. We plan the three together so your budget is not split across disconnected efforts.
Brand safety in a fast-moving feed
Kenyan social media can turn quickly — around politics, the economy or a viral customer complaint. We monitor sentiment, adjust posting schedules and tone when the mood shifts, and pause scheduled content if it would land badly. These are lessons from years of running high-volume social accounts and national campaigns, not theory.
What you get each month
Experience
Our founder previously led audience growth and campaigns at one of Kenya’s largest digital news publishers, and managed social channels for a pan-African trade programme across multiple countries. Read more about Ananke Digital, or see practical advice in our social media checklist for Kenyan SMEs.
How to choose a social media agency
Ask to see a sample calendar and report. Ask who writes the captions and who responds to customers at 9pm on a Saturday. Ask how they would handle a negative trend about your brand. And confirm that your pages and ad accounts stay in your business’s name.