Ananke Digital runs influencer marketing in Kenya for brands: setting objectives, sourcing and vetting creators, briefs, contracts and fees, content approvals and reporting. Pricing: from KSh 80,000 management per campaign or 20% of creator fees, whichever is higher (about US$620); creator fees are passed through at cost. Prices exclude VAT, ad spend and creator fees; KSh 130 = US$1, Oct 2026. Paid partnerships are disclosed, and influencer work runs alongside social media, paid ads and PR.
Convert / Influencer marketing
Creators who fitthe brief — and the brand.
Kenyan audiences trust people they already follow more than they trust ads. We source the right creators, run the campaign end to end, and report what actually moved — reach, engagement, clicks and conversions where they can be measured.
Two desks
Built for brands. Open to creators.
Same standards on both sides: clear briefs, written contracts, disclosed posts, and numbers you can check.
When a campaign needs press as well as creators, see how to choose a PR firm in Kenya.
Before picking creators, check who your audience really is. Our guide to market research in Kenya covers firms, methods and costs.
For brands
Campaigns that earn their keep.
We match creators to your audience and brief, then manage the work so you are not chasing DMs for drafts and invoices.
- Creator sourcing and vetting (audience, engagement quality, brand safety)
- Campaign management from brief to live posts
- UGC packs for your own ads and organic channels
- Always-on ambassadorships
- Reporting: reach, engagement, clicks, codes and conversions where tracked
For creators
Brand work, managed properly.
We represent creators who want paid brand deals with clear scopes, fair fees and invoices that get paid. Fitness, beauty, food, lifestyle and more.
- Pitching to brands that fit your niche
- Rate cards, contracts and usage rights
- Briefing and content review support
- Payment collected by us, your share paid out on cleared funds
- Optional media kit and creator website if you need one
How a brand campaign runs
Six steps. No mystery fees.
- 01
Objectives and audience
What the campaign must achieve and who it must reach — by location, age, interests and language — before we look at any creator.
- 02
Sourcing and vetting
We shortlist creators whose audience fits, then check insights, engagement quality, comment authenticity, past brand work and brand-safety history. Use our free engagement rate calculator for a quick sense-check.
- 03
Briefing
Message, mandatory points, things to avoid, disclosure, timelines and usage rights — written down, with room for the creator’s own voice.
- 04
Contracts and fees
Deliverables, revisions, exclusivity and payment terms in writing. Our influencer rate calculator is a transparent starting point; real fees depend on the creator and scope.
- 05
Approvals and brand safety
Content reviewed against the brief before posting. During the campaign we watch sentiment and adjust timing or messaging if the public mood shifts.
- 06
Reporting
Results from each creator, tracked links and codes, and a plain-English report on what worked and what we would change next time.
What brands buy
Four kinds of work.
- 01
Product and service launches
A short, timed burst of creators when something new needs to be seen by the right people.
→ - 02
Always-on ambassadors
A small roster that posts for you over months, so the brand shows up as a habit, not a one-off.
→ - 03
UGC for ads
Creator content you can run as paid ads on Meta, TikTok and more — often cheaper than a studio shoot.
→ - 04
Comms-led campaigns
Public information, recruitment and deadline-driven work where tone and brand safety matter as much as reach.
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Creators
Apply to join the roster.
Tell us who you are and what you make. We reply within two working days if there is a fit — we do not add every applicant.
Questions
Before you ask.
How much does an influencer campaign cost?
It depends on how many creators, which platforms and how long the campaign runs. After a short brief we send a written scope with creator fees and our management fee listed separately, so you see where every shilling goes.
Do you mark up creator fees?
No. Creator fees are passed through as agreed with the creator. Our fee is a separate management commission or fixed campaign fee, agreed in writing before work starts.
What commission do you take from creators?
For creators we represent, we take a commission on brand deals we manage — typically in the range Kenyan talent managers use (around 15–20% on deals we source). Exact terms are in the creator agreement before any pitching starts.
Do you only work with big influencers?
No. Micro and mid-tier creators often convert better for niche products. We recommend a mix based on the goal and budget, not follower counts alone.
Will posts be disclosed as ads?
Yes. Paid partnerships are disclosed. That protects the brand, the creator and the audience — and it is the standard we work to under Kenya’s advertising principles.
Can you also handle our social and PR?
Yes. Influencer work sits under Convert, next to social media and ads. For press and reputation work see PR & communications.
Influencer campaigns are one part of how we turn attention into orders. People still need a site that converts: see Websites.
Start a project
Brief the campaign.
Calls booked within one working day.WhatsApp +254 790 939 404