Services / Old-lead reactivation

Old-lead reactivation,done for you.

We work through your past enquiries and customer list and follow up automatically by WhatsApp or email, then hand warm replies to your staff. Built after you order, delivered in days, and you own the system.

Book a 15-minute demo call

In short: Ananke Digital runs done-for-you old-lead reactivation: we clean up your past enquiries and customer list, then send polite automatic follow-ups by WhatsApp and/or email that stop on any reply or opt-out, and hand warm replies to your staff. It suits insurance agencies, car yards, real estate firms, schools and clinics. Setup starts from KSh 150,000 in Kenya or US$2,500 internationally, it is delivered in days once the written scope is approved, and a 15-minute demo shows the flow on a small sample of your own list.

At a glance

What it isA cleaned-up list of past enquiries plus automatic WhatsApp and/or email follow-up sequences that stop on reply or opt-out and hand warm replies to your staff
Who it is forInsurance agencies, car yards and dealers, real estate firms, schools, clinics and any business with a list of enquiries that went cold
PriceSetup from KSh 150,000 (Kenya) or from US$2,500 (international); larger multi-channel builds up to KSh 400,000 or US$10,000; monthly care quoted per client; WhatsApp API, SMS and email-tool costs separate
Delivery timeUsually days after the written scope is approved; WhatsApp sending also depends on Meta approving your templates
ComplianceOpt-out handling built in; designed with Kenya's Data Protection Act, 2019 and WhatsApp's business messaging rules in mind
You ownSequences, templates, the cleaned list and documentation
WhereBased in Nairobi, Kenya. We work with clients in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret and the rest of Kenya, across East Africa (Uganda, Tanzania, Rwanda and beyond) and remotely worldwide, with prices in KSh or US$.
How to orderSend a few lines through the form on this page, WhatsApp +254 790 939 404 or email hello@anankedigital.co.ke. We reply within one working day, send a written scope and fixed price, and start once you approve it. Pay by M-Pesa or bank transfer in KSh, or bank transfer in US$.

Facts checked 9 November 2026. Prices are starting prices excluding VAT; KSh 129.91 = US$1 (CBK, 6 November 2026); USD equivalents are illustrative unless a separate international price is stated.

Your old leads are still sitting there

Insurance agencies, car yards, real estate firms and schools collect enquiries for months, then never follow up. People who asked once get quiet. Old-lead reactivation runs a polite, automatic sequence across that list and routes anyone who replies to a person.

No waitlist. You order, we build the sequence on your list and tone of voice, and hand it over working.

Who this is for

  • Insurance agencies — past quotes and lapsed policies that never got a second message.
  • Car yards and dealers — showroom and WhatsApp enquiries that went cold.
  • Real estate — viewers and site-visit leads that stalled.
  • Schools — parent enquiries and incomplete applications from previous intakes.

What you get

  • List clean-up. We organise your past enquiries and customer list into a usable sheet before anything sends.
  • WhatsApp and/or email sequences. Polite follow-ups in your voice, with stops when someone replies or opts out.
  • Warm hand-off. Replies land with your staff, not in a black box.
  • Live demo on your list. On a 15-minute call we show the flow on a small sample of your own contacts (with your permission).
  • You own the system. Sequences, templates and documentation are yours after handover.
  • Written data agreement. Customer lists are handled under a short written data agreement; we only keep what the job needs.

Pricing

Setup

From KSh 150,000 · from US$2,500

  • List review and sequence design
  • WhatsApp and/or email channels connected
  • Staff hand-off rules and opt-out handling
  • Handover pack and walkthrough
  • Larger or multi-channel builds up to KSh 400,000 or US$10,000

Monthly care

Quoted per client

  • Monitoring delivery and reply rates
  • Copy and timing tweaks
  • Priority fixes when a channel changes

Starting fees exclude VAT if applicable. WhatsApp Business API, SMS, email-tool and Meta approval costs are separate unless expressly included. Every project gets a written scope and fixed quote. We build only after you order.

How it works

  1. 15-minute demo call. We walk through a sample of your list (with permission) and the follow-up flow.
  2. Written scope. Channels, message count, hand-off rules, timeline and fixed price.
  3. Build. Clean the list, write sequences, connect channels and test opt-outs.
  4. Handover. You get the working system, docs and a short walkthrough. Optional monthly care thereafter.

Related: AI automation, 24/7 AI front desk, and done-for-you automation services.

FAQ

Will this spam my customers?

No. Sequences are short, polite and stop on reply or opt-out. We agree the wording with you before anything goes out.

Do you need WhatsApp Business API access?

For bulk WhatsApp follow-ups, yes. Meta must approve your number; we finish our part and the service goes live once that approval lands.

Is my customer list safe?

Lists are handled under a written data agreement. We only keep what the job needs, and you can revoke access at handover.

Do you work outside Kenya?

Yes. Builds are remote, with prices in KSh for Kenya and US dollars internationally.

Do it yourself, hire someone, or use Ananke?

Do it yourselfHire a freelancer or buy softwareAnanke Digital (done for you)
Upfront costLowest: tool subscriptions onlyA monthly per-user or per-document fee, or a one-off freelance feeFixed setup fee from KSh 150,000 in Kenya or US$2,500 internationally, agreed in writing
Your timeHigh: you learn the tools, write prompts and handle every edge caseMedium: you configure the software yourself; freelancer quality variesLow: a 15-minute demo, a few samples and signing off the written scope
Fit to your workWhatever you manage to buildGeneric fields and flows; custom work may cost extraBuilt on your own files, lists or FAQs, branded with your logo
When something breaksYou fix itVendor support queue, or the freelancer if still availableOptional monthly care with priority fixes
OwnershipYoursYou rent the software; exports depend on the vendorYou own the system, prompts, mappings and documentation after handover
Best choice whenVolumes are low and you enjoy tinkeringYour process is standard and someone in-house runs the toolThe work recurs every week and nobody in-house has time to build it

More questions customers ask

What is old-lead reactivation?

It means following up, politely and at scale, with people who enquired in the past but never bought. A sequence of messages goes out by WhatsApp or email, stops as soon as someone replies or opts out, and hands replies to a person.

How much does a lead reactivation campaign cost?

Ananke Digital charges a one-off setup from KSh 150,000 in Kenya or US$2,500 internationally, with optional monthly care quoted per client. Messaging costs such as Meta's WhatsApp fees are paid separately.

Is it legal to message old leads on WhatsApp in Kenya?

Contact people who gave you their details, explain who you are, make opting out easy and keep only the data you need. WhatsApp business messages to people outside a 24-hour conversation need approved templates. We build opt-outs in and handle your list under a written data agreement; take legal advice on your own consent position.

Will it spam my customers?

No. Sequences are short, written in your voice, and stop on any reply or opt-out.

Do you work outside Kenya?

Yes. Builds are remote, priced in KSh for Kenya and US$ internationally.

Read next: How to win back old leads on WhatsApp and email · How much AI automation costs in Kenya

Book a 15-minute old-lead reactivation demo

Tell us about your list and channels. We will reply within one working day with a time.

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