What a PR and communications consultancy does
A communications consultancy helps organisations decide what to say, to whom, through which channels — and how to protect their reputation when things go wrong. In Kenya’s fast-moving media environment, where a story can move from X to television news within hours, that work needs both strategic thinking and the ability to act quickly. Ananke Digital provides strategic communications, media relations, executive communications and crisis communications for businesses, NGOs and institutions.
Our communications services
Communications strategy. Audiences, objectives, key messages, channels, calendar and measures of success — written down and agreed, so every team tells the same story.
Media relations. Identifying the right moments for news, preparing press releases and media kits, pitching to relevant journalists and publications, and preparing spokespeople.
Executive and thought-leadership communications. Op-eds, speeches, talking points, LinkedIn content and briefing materials for leaders, plus preparation for interviews, panels and conferences.
Crisis communications. Risk mapping, escalation protocols, holding statements, spokesperson training, monitoring and rapid response — set up before you need it. Read our guide on how to prepare for a communications crisis.
Stakeholder, partner and donor communications. For NGOs and development organisations: impact stories, reports, partner visibility and communications that meet donor standards.
Internal communications. Helping staff understand and support change — from new strategies to new systems.
How we work
1. Listen. We start with your goals, audiences, risks and how you are currently perceived.
2. Plan. A communications plan with messages, channels, a calendar and clear approvals.
3. Produce. Releases, articles, speeches, social content and multimedia, with fact-checking and sign-off built in.
4. Engage. Media outreach, spokesperson support and channel management.
5. Measure. Coverage, reach, sentiment, share of voice and progress against agreed goals.
Experience behind the consultancy
Our founder, Brian Muuo, previously led the team delivering the digital communications mandate for a pan-African trade programme run by an international development organisation, working across 14 African countries — covering strategy, media relations, executive communications, crisis protocols and donor reporting. Before founding Ananke he also led campaigns and audience development at one of Kenya’s largest digital news publishers. See about Ananke Digital.
PR in a digital-first market
Traditional PR and social media can no longer be planned separately. Journalists find stories on X; public reaction plays out in comments; and creators shape opinion alongside newsrooms. We integrate PR with social media management, influencer marketing and content, so your message is consistent everywhere. Strong media coverage also supports SEO and AI-search visibility, because credible mentions help search engines and AI assistants understand and trust your organisation.
Crisis communications: prepare before you need it
Most organisations write a crisis plan after their first crisis. A better approach is to map the likely scenarios, agree who decides and who speaks, draft holding statements and set up monitoring now. When something happens, you will spend your time on the response, not on working out who should approve the tweet.
Who we work with
Businesses preparing launches or managing reputation, NGOs and development programmes with multiple stakeholders and donors, and leaders who need help communicating clearly in public.
Frequently asked questions
What does a PR consultancy do?
It plans and manages how an organisation communicates with the public, media and stakeholders — strategy, messaging, media relations, executive communications and crisis response.
Do you guarantee media coverage?
No honest consultancy can guarantee coverage, because editors decide what they publish. We improve your chances by finding genuine stories, preparing strong materials and pitching the right outlets.
Can you help during an active crisis?
Yes. Contact us immediately on WhatsApp. We can help with holding statements, messaging, monitoring and spokesperson preparation.
Do you work with NGOs and development organisations?
Yes. We have experience with donor-funded communications, partner visibility and reporting standards.
Do you offer media training?
Yes — interview, panel and spokesperson preparation for leaders and teams.